A deck of creative nudges
to inspire action so you
experience more creative
progress on meaningful
tasks
From routine to remarkable.
A deck of daily strategies for thriving
and productivity
at work and life.
From routine to remarkable.
A deck of daily strategies that empowers you to become a successful creator.
Successful creators make their effort look effortless. What’s the trick? Watch the video to get a glimpse into D!P creative strategies that are used by the most successful entrepreneurs, artists and scientists. Get a sense of their daily routines and become a creator of your own.
Professional support and
more connectivity so you
progress faster on
challenging tasks.
Stay more resilient while
working on long term
projects.
Enjoy continuous idea flow
and enhance quality of your
ideas.
Gain clarity of mind and
direction so you can better
prioritise and make better
decisions.
Professional support and
more connectivity so you
progress faster on
challenging tasks.
Stay more resilient while
working on long term
projects.
Enjoy continuous idea flow
and enhance quality of your
ideas.
Gain clarity of mind and
direction so you can better
prioritise and make better
decisions.
We spoke to over 100 leaders and professionals, who said creativity is an important requirement in their job.
We reviewed 30 years of research on daily creative routines published in psychology and organisational behaviour journals. Screening over 1500 publications.
Reviewing daily routines of highly creative
entrepreneurs, artists, and scientists we cherry picked routines of inspiring role models.
Ieva has reminded us once again that new ideas are generated in communication and discussions. Creativity is already a must in modern jobs. Practical games and discussions during the training session “freed” the co-workers and resulted in unexpected and exciting ideas. We are truly grateful to Ieva for the soft skills training.
Magnusson Law firm
The message that self-empowering ‘permission’ to schedule time and space for creativity was a powerful one and I’m confident this message will be borne in mind by colleagues who attended the session today. Your talk today was further confirmation to the team that creative thinking is a pivotal skill to be developed and nurtured now and in the future.
Chair of Finance Industry Group (FIG),
Managing Director at Marsh Ltd, UK Operations.
I didn’t want it to stop!
Head of Marketing, Curve-Ball Media, Norwich, UK
As a creative writer I was encouraged by your research as regards employer perception on creativity and I thought you negotiated creative impulse within a modern work culture in a grounded yet inspiring way.
Project Consultant at Gateway to Growth, Norwich, UK
I was lucky enough to get to take part in Dr Martinaityte’s workshop ‘Re-connect with your creativity’ recently. I found that, as a primarily STEM-inclined individual, I had not taken much ifany time to consider my own creative process, largely because I didn’t feel as if I had much of one. I was mistaken.
Gateway to Growth, University of East Anglia
Ieva has reminded us once again that new ideas are generated in communication and discussions. Creativity is already a must in modern jobs. Practical games and discussions during the training session “freed” the co-workers and resulted in unexpected and exciting ideas. We are truly grateful to Ieva for the soft skills training.
Magnusson Law firm
The message that self-empowering ‘permission’ to schedule time and space for creativity was a powerful one and I’m confident this message will be borne in mind by colleagues who attended the session today. Your talk today was further confirmation to the team that creative thinking is a pivotal skill to be developed and nurtured now and in the future.
Chair of Finance Industry Group (FIG),
Managing Director at Marsh Ltd, UK Operations.
Decode your creative process, get playful
and expand possibilities.
Get inspired by the most eminent creatives in the world in arts, science and business. Use cards as your daily inspiration prompt, pick up the one that you meets your needs of the day. Become a creator of your own daily routines, keep refining, adding and expanding.
All in one toolkit to add to your sessions on creativity, resilience and wellbeing. Meets the needs of different learning styles.
Use cards in your classroom to open up conversations around creativity, resilience, and wellbeing. Use visuals or quotes to help people to connect with each other. Invite your audience to create their own games to practice creative strategies.
Spark connection, engagement and collaborative energy in your team.
If you are a team leader, post a deck of cards to each team member. You will be surprised what a joy is to receive creative inspiration to your postbox – not inbox!! Invite team members to pick up a card for a week and share how they relate to it. Perfect Monday conversation starter setting the intention for the rest of the week.
No apps, no training courses, no memberships. It's one time investment that lasts.
Gift D!P toolkit to everyone in your organisation. Signal that creativity matters and that everyone can harness it. Give it to new hires to help develop healthy habits build from the start. Use a deck as an inspiration and framework to design and embed innovation routines in your organisations.
5 week creative habits building programme
Accelerate habit building with Dr Ieva Martinaityte flagship 5 week programme. 5 online masterclasses, mentoring, peer group and D!P toolkit posted to you. Master D!P framework of creative strategies and become a designer of your own creative routines.
Boost team engagement and collaborative culture.
Especially recommended for remote and hybrid teams. Contact us and book a call on how we can help you best.
hello@creativitylab.co.uk
We are excited to introduce D!P – Creative Habits App, which is the digital extension of the D!P cards. This prototype will help you discover what your creativity is hungry for, build science-backed micro habits that light you up, and watch your creative energy grow.
You don’t need more creativity. You just need to learn how to feed it.
If you are passionate about human creativity and like to be involved, d rop us an email hello@creativitylab.co.uk. We are growing the community of ambassadors.
Let’s ignite the spark around the world!
This joint project is funded by the European Union – NextGenerationEU program “Promoting the development of innovative products or innovative product prototypes by startups in the EdTech sector.”
Project No. 02-113-J-0001-J06-00098
Project implementer: MB CreativePowerHouse.
Project duration: October 2025 – April 2026